- 79% of companies targeted education for intervention and support
- Most companies (45%) are doing projects with an average value of between EUR 5,000 and EUR 10,000
- 34% of companies this year, compared to 38% last year, say that they are likely to put together a CSR or sustainable development report in the coming period
CSRmedia.ro, in partnership with Valoria Business Solution, launched the seventh edition of the survey, ”Dynamic and perspective of the CSR domain in Romania”. The report presents data from the 2019 edition. It also reveals comparative series for the 2014-2019 period of time. Overall, the results of the analysis indicate a continuing “maturing” of the CSR field.
Why do companies carry out CSR projects?
Thus, according to the survey, as in the past year, 57% of companies say they are involved in CSR because it is part of the public relations strategy. Although there are fewer companies that say they are involved in CSR because it brings recognition and visibility (-8%). There are many respondents who say that shareholders are asking for this involvement (+9%). We also see an increase in those that say it facilitates the promotion of products and services (+11%).
The percentage of companies that say they have a CSR strategy has risen by 3%, from 87% last year to 90% this year. The largest increase is reported in 2019 by the companies that say they have received the CSR strategy from their parent company.
Which are the specific intervention sectors?
Apart from one specific sector – entrepreneurship – all other intervention sectors have increased or stagnated in 2018. It is worth noting the +7% increase in the health sector, followed by a +4% increase in education, +3% to the environment and + 2% to the social and sports sectors.
Most companies (45% in 2019 versus 28% in 2018) are doing projects with an average value of between EUR 5,000 and EUR 10,000. Those who have allocated an average budget of up to EUR 5,000 per project in 2018 account for 23% of all respondents, up from 17% a year earlier.
Significantly more respondents than last year, 85% vs. 67%, say they involve their employees in CSR actions. The -11% difference went to companies that say they are trying, but employees do not get involved.
Almost all responding companies (98%) collaborate with NGOs to implement CSR projects this year as well. It is worth mentioning the decrease of -13% of the companies who collaborate with educational institutions, as well as the decrease of -4% of those who collaborate with healthcare institutions.
How have the CSR budgets changed in 2019?
The percentage of companies with significantly increased CSR budgets by 20%-30% declined by 6% in 2019 compared to 2018, while the same percentage of companies say their CSR budgets grow by 5%-10%.
At the same time, 34% of companies this year, compared to 38% last year, say that they are likely to draw up a CSR or sustainable development report in the next period, according to the seventh edition of the Dynamics and Perspective the CSR domain in Romania, developed by CSRMedia.ro and Valoria Business Solutions.
What do the authors of the survey say?
“The survey, which is the only one of its kind on the Romanian market, gives us an overview of the CSR field in the last 7 years in Romania, being a useful tool when developing a CSR strategy. The seventh edition provides comparative information that shows the dynamics and the trends of the corporate social responsibility in recent years”, said Lacrămioara Botezatu, Project Manager, CSRMedia.ro.
“This survey is a landmark for this area in Romania and shows how companies have evolved from running CSR projects with small and predominantly local budgets to CSR projects with national coverage and significant budgets, from the quasi-absence of CSR reporting to the adoption of international reporting standards. But the most important result is that the measurement process of the impact in the community has become a risk management-oriented one”, says Elena Badea, Managing Director, Valoria Business Solutions.
About the survey
The survey has been conducted for seven years in a row and analyzes and explores the perceptions of CSR executives and specialists about the projects initiated and conducted in the field of corporate responsibility in 2018 and the prospects for the next period of time (12 months).
The results of the 2019 edition of the survey are based on a questionnaire made up of 25 questions, which collected responses 107 between 27 April and 23 May 2019. The companies surveyed are from 13 industries and 98% of respondents said they were developing CSR projects.
24% of the respondents are CEO/Chairman or Members of the Board of Directors, 44% are Marketing/PR/Communication Specialists and 27% are CSR Specialists.
54% of respondents come from companies with a turnover of more than EUR 100 million, 16% of companies with a turnover between EUR 50-100 million, 19% of companies with turnover of EUR 10-50 million, 6% with turnover between EUR 1-10 million, and 5% under EUR 1 million in turnover.