The personal brand contains the set of features that highlight each person and their communication. But the options that specifically define everyone’s personal brand are the result of dictated age, education, and gender choices.
Because the consultancy company Valoria has conducted the only statistically relevant research in Romania about the personal brand, we will present the results of this research considering the gender characteristics of the respondents.
- Regarding the most appropriate options for defining the personal brand, women are privileged to communicate their own values (59%) and then communicate the relevant business experience and competencies (54%), while men put the communication experience business and relevant competencies (62%) and only then building a public image (49%).
- The main performance indicator against which they measure progress in building their personal brand is the number of new business contacts that both women (60%) and men (66%) have. This is followed by the number of events it participates in a month (29%) for women and the number of contacts on LinkedIn (35%) for men highlighting the social nature of women and the pragmatic of men.
- About the monthly budget allocated to activities leading to the building of the personal brand, more men (45%) have a budget than women (38%), while more women (46%) than men (41%) do not have a budget allocated for activities relevant to building a personal brand.
- Top 3 channels that women use for public communication of the personal brand are Facebook and LinkedIn (59%) and the events they attend as a speaker (34%), while the top 3 channels used by men are more differentiated: LinkedIn (65%), Facebook (49%) and events that speak that speaker (47%).
- Identifying topics relevant to the development of personal branding is facilitated by a structured approach and process for more men (25%) than women (15%). But more and more women are working on setting up a process in this respect (37%) than the number of men (34%)
- Out of the scope of the profession, the major areas chosen for communication of the personal brand for women are education (55%) and social (52%), while for men are entrepreneurship (59%) and the social environment (51%).
- 55% of women and 39% of men agree to work with a branding consultant, and the support of an executive/life coach in personal branding is of interest to 4% of women and only 27% of men.
So, men seem to be more strongly oriented towards personal branding, and there are more gender-specific differences between men and women, but the most significant thing the research conducted by Valoria has revealed is the awareness both genres have of the importance of building a personal brand.
Be it a differentiator of employment or a promise of value, the personal brand is the management of the others’ perception about you after you have communicated who you are. Beyond the added value it brings to employability, the personal brand influences relationships with others in the long run and facilitates adherence to the values we support through our opinions and projects.