I have recently given an interview to Canal 33, where we talked about the Power of Personal Brand in Romania 2017, a unique study by Valoria.
Beyond those revealed by the results of the study, a question remains in the minds of all who look at the show: How can I build my personal brand?
That’s why I’ve decided to publish on the Valoria blog a list of the 5 steps you should take to start building your personal brand.
I want to make it clear from the outset that it is a general list and that it will take about a year to see sustained and impactful results. When you start on this road, it is good to decide that building your personal brand will become part of your personal development forever.
So here are the 5 general steps I want you to consider:
1. Self-knowledge and self-awareness
- Personality type – free test
- Core values – free test
- Relevant skills and abilities – Make a top 10 list
- Professional experience – Write down the main achievements on a sheet
- Passions and hobbies – Make a list of top 3
- Desires and aspirations – Make a top 10 list
- Your life mission – Discover it!
2. Your goals for 1-3 years
- Business objectives – for example, notoriety, the number of press mentions, differentiation, role representation in business, etc.
- Personal goals – for example communicating about areas other than your professional field (e.g. social involvement, entrepreneurship, culture, etc.)
- Goals related to your life mission
3. Message mix (general recommendation)
- 75% of the messages will be about your competencies/skills, professional experience, core values
- 25% of messages will be about your passions, desires, aspirations, life mission
4. Communication channels (general recommendation)
- LinkedIn – 70% content shared from relevant and quality sources, 30% own content
- Facebook, Google+, Twitter – 75% professional posts, 25% carefully selected personal content (e.g. travel, volunteering, passions, etc.)
- YouTube – 90% short videos in which you share your professional experience and possibly 10% video posts on carefully selected personal content (e.g. life stories)
- Personal blog – 80% posts where you share your professional experience and 20% posts on carefully selected personal content (e.g. life stories)
- Instagram – the same recommendations as for Facebook, but the pictures should be of a very good quality
5. Set of actions (general recommendation)
- 1 article or point of view sent to the press once every two weeks, then shared on your own channels (LinkedIn, Facebook, Personal blog, Youtube posts)
- 1 public speech per month, consider Facebook live transmission and sharing post-factum pictures on Facebook, Instagram, etc.
- 1-2 daily posts on Facebook, Instagram, Google+, Twitter, LinkedIn respecting the recommended mix and percentages
- 1-2 video posts on YouTube per month respecting the mix and recommended percentages
- Consider sharing your content on other relevant channels such as slideshare.net, pinterest.com, issuu.com, medium.com, etc.
Basic tools that will help you:
- I recommend that you know very well how the main social media platforms work: LinkedIn, Facebook, Instagram, YouTube, etc.
- Canva.com will help you create quality, easy and fast visuals
- Biteable.com or Powtoon.com allow you to create animated movies in just a few minutes
- It would be useful to know WordPress.com, so you can work directly on your personal blog and upload the materials on the website
- Know how to work with a video editor to easily edit the video materials filmed at events, etc.
Please keep in mind that I wrote the above to be basic information, helpful for a wide range of professionals and age categories. That’s why you should reflect on it and decide what’s relevant to you, what action you want to start with and what you’re going to do at a later stage. If you have any questions or want to talk about your specific case, please write me by email at firstname.lastname@example.org.