Companies running CSR projects have seen a 17% increase in budgets between 50,000 and 100,000 euros, while budgets between 10,0000 and 50,000 euros are down by 12%, according to the fifth edition of the survey The dynamics and prospects of CSR in Romania, conducted by CSRMedia.ro and Valoria Business Solutions.
At the same time, 35% of respondents say the CSR budget stagnated in 2017. It is worth mentioning that 42% of companies say that their CSR budget has the main source in deductible allocations, while 46% of companies use non-deductible allocations from the company’s budget to finance their CSR projects.
At the same time, the percentage of companies that say they have a CSR strategy has increased by 10% compared to last year, from 76% to 86% this year.
“The results of the study bring a new perspective on the field of corporate social responsibility in Romania. Year-to-year we are seeing more projects impacting communities, and more and more companies and people involved. I’m glad to see a collaboration between companies when it comes to projects. When we unite our resources, the results are much better”, said Lăcrămioara Botezatu, Project Manager of CSRMedia.ro.
“The dynamics and prospects of CSR in Romania is a survey that shows how companies have evolved from CSR projects with small budgets and predominantly local ones to those with national coverage and growing budgets, from the quasi-inexistence of CSR reporting to the adoption of international standards of reporting. Thus, the study reveals the evolution of corporate social responsibility in the local business environment and contributes to its professionalization, “says Elena Badea, Managing Partner, Valoria Business Solutions.
As far as the impact of CSR projects is concerned, 35% of companies use their own assessment systems. Overall, compared to last year, the number of companies that track the impact of CSR increases by 18%. Reporting in line with international standards shows a 10% increase, the one based on own assessment systems increases by 5% and the one based on evaluations offered by partners by 3% compared to the previous year.
Also, the percentage of companies that say they have an internal/external process to identify themes that are relevant to CSR and implement is 14% up on the previous year. This already shows a certain maturity of CSR approach by companies.
Compared to last year, the results of this year’s survey also show a slight shift of focus amongst the top-ranked categories, from a sustainable business strategy (-5pp) to business ethics (+6pp). However, the composition of the top three categories remains unchanged this year as well.
At the same time, although there are fewer companies that say they are involved in CSR because these actions bring recognition and visibility, there are also fewer who say that corporate social responsibility is part of their sustainability strategy
The study, the only one of its kind conducted for five years, analyzes and explores the perceptions of executives and CSR specialists in relation to the projects initiated and carried out in the field of corporate responsibility in 2016 and the prospects for the next period.
The full study can be found on Valoria.ro and CSRmedia.ro
About the study
The survey results are based on a questionnaire made up of 40 online questionnaires during 11 May 2017 – 3 June 2017. The companies responding to the questionnaire responded in 16 industries. 14% of the respondents are CEO / Chairman / Member of the Board of Directors, 40% are PR / Communication Specialist Marketing and 36% CSR Specialist.
40% of respondents come from companies with a turnover of more than EUR 100 million, 18% of companies with a turnover of EUR 50-100 million, 22% of companies with a turnover of EUR 10-50 million, 11 % With turnover between 1-10 million EUR and 9% under 1 million EUR turnover.